Speaking to Natalie Hami, general manager, Radisson Blu Hotel, Dubai Downtown, Kosta Kourotsidis sheds light on the property’s summer promotions and the initiatives being undertaken to push it to the forefront of the hospitality game.
TTG: Having spent some time now in the MENA region, how different is the hospitality sector in terms of service in this region, compared to other regions you’ve worked in?
There is a significant difference in Dubai’s hospitality sector compared to the other regions. Dubai is one of the world’s fastest growing travel destinations. Along its rapid expansion, there are plenty of existing and established hotels and the emerging ones are everywhere. So, there is an undeniable fact that competition is relatively high, not to mention the value for money is higher too than in other regions.
TTG: What summer offers are you promoting at the moment that you can you share with our readers?
Currently, we are promoting an exclusive online tactical offer for summer, called the Dream Deals. Guests will get 30 per cent off on the guest room retail rate.
We also have an attractive offer for the Ramadan season, an Iftar buffet at [an affordable price] per person and for every 10 persons booked, one dines for free.
TTG: Which feeders markets are you currently focusing on?
Our important markets are well-spread over the GCC, Europe and North America.
TTG: Are you focusing on any particular segments?
We are trying to develop our corporate segment. Our area, Business Bay, sees a lot of companies moving in.
TTG: How are you promoting the property, especially given the competition within the hospitality sector in Dubai?
Although Radisson Blu is an internationally acclaimed brand, we are promoting the Radisson Blu Dubai Downtown further by linking its strategic location. We are taking advantage of it as we are situated next to Dubai’s top tourist hub. Our proximity to the Dubai Mall and Burj Khalifa, as well as our complimentary shuttle services, attract more guests.
Since it is vital not only in the hotel industry but every business to stay on top of the latest trends, we are also maintaining a strong online presence. We are active on social media and do creative campaigns to increase our brand awareness and fan engagement.
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