Speaking exclusively to Tatiana Tsierkezou, director of sales and marketing, Al Raha Beach Hotel, Rania Rahme grants insight into Abu Dhabi travel trends and the hotel’s latest news.
TTG: Have you picked up on any major trends over the last year? Why are people visiting Abu Dhabi?
Abu Dhabi is considered to be a cultural and quiet destination when compared to Dubai. Beach hotels are being highly utilised as a weekend getaway by UAE residents followed by holidaymakers from Germany, the UK, Saudi Arabia and Russia. The city is coming back into action in the last quarter and is expected to be busy from now until summer next year.
TTG: What’s new in the world of Al Raha Beach Hotel?
Al Raha Beach hotel completed its swimming pool renovation and also re-opened Wanasah, the hotel’s Oriental lounge which is frequented by local guests and visitors. The hotel has continued its strong positioning as a luxury five-star beach property in the market
TTG: What are you doing to raise awareness of your portfolio and offering?
We have been part of all major roadshows with TCA Abu Dhabi, representing Danat Hotels & Resorts. Facebook, Twitter and social media [in general] has been utilised to raise awareness of all major hotel promotions, especially in F&B outlets.
The hotel has become a gateway to Yas Island and has been promoting packages offering access to Yas Waterworld and Ferrari World along with the stay this summer.
The hotel also promoted itself as a great staycation destination this summer via Radio and print media.
TTG: How do you predict 2016 will end and what are your plans to further lure in clients next year?
2016 has been a challenging year. Hotel room supply has grown in UAE which has resulted in increased competition and has pushed every hotel to offer better value to the end customer.
The UAE, Germany, the UK, the GCC and Russia remain our prime markets respectively. With oil pricing coming closer to stability, the market is expected to pick up on the corporate business.
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